As part of the Edelman team supporting Levi’s® in the UK, I played a key role in curating and developing content for flagship initiatives, including the collaboration with the V&A Museum. I helped shape narratives, craft copy, and manage all content across press releases, digital channels, and campaign materials, ensuring Levi’s® voice and heritage resonated with UK audiences. Working across curation and PR, I contributed to campaigns that highlighted Levi’s® cultural impact and iconic style in the context of music, fashion, and youth culture.