As part of the Edelman team supporting Levi’s® in the UK, I played a key role in curating and developing content for flagship initiatives, including the collaboration with the V&A Museum. I helped shape narratives, craft copy, and manage all content across press releases, digital channels, and campaign materials, ensuring Levi’s® voice and heritage resonated with UK audiences.
Crafting stories built to last for Levi’s.
Levi's x V&A: You Say You Want a Revolution?
I helped craft the content and PR strategy for Levi's® partnership with the Victoria and Albert Museum in London, celebrating the opening of You Say You Want a Revolution? Records and Rebels 1966–70. The campaign spotlighted Levi's® deep roots in 1960s counterculture, a defining era when the brand stood at the center of the generational and social zeitgeist, while connecting that heritage to the era's continued influence on fashion and denim today. The partnership positioned Levi's at the intersection of art, design, and cultural history, celebrating both the brand's legacy and its ongoing relevance.
