Bringing the PayPal voice to life through CRM

For over two decades, PayPal has been making money transactions easier and more secure for millions worldwide. After unveiling a brand re-fresh in 2024, their new look was about more than just aesthetics – it reflects PayPal's core mission: making financial transactions simple, seamless, and secure for everyone.

We translated this renewed mission into a clear, confident brand voice across all CRM communications. Every subject line, call to action, and product update was crafted to feel empowering yet approachable—reassuring users with clarity, and guiding them with purpose. Whether welcoming a new user, announcing a product feature, or offering help, the tone remained consistently human, direct, and optimistic—just like the PayPal experience itself.

The real challenge here was remaining succinct, clear and human while adhering to PayPal’s strict financial regulatory guidelines.
The result? Legally sound content that remained distinctly on-brand.