Gifting, Elevated: Reimagining Corporate Gifting for Edrington

A corporate gift guide that packaged Edrington's luxury spirits portfolio around targeted corporate gifting occasions. Pairing brands like Macallan, Highland Park, and The Glenrothes to specific moments — from client thank-yous to holiday gifting — the guide struck a balance between playful and sophisticated, giving corporate buyers an elevated, curated way to gift across the portfolio.

This was created exclusively for Edrington’s retail partners and distributed across U.S. markets as a key sales tool for securing corporate gifting opportunities. It received overwhelmingly positive feedback and played a vital role in strengthening brand-retailer relationships and driving seasonal success.