As part of the team for Swarovski’s European hub, I played a hands-on role in shaping campaigns that sparkled across the region. I dug into competitor research to uncover insights that sharpened our strategy, and I brought the brand’s voice to life through copy for press releases, point-of-sale materials, and wider PR deliverables. The result: campaigns that were not only on-brand but also resonated with audiences in a crowded luxury market.