Brand storytelling through retail partnerships
While leading digital content at Edrington, I crafted brand narratives for retail partner, Reserve Bar, translating heritage spirits brands like Macallan, Highland Park, and The Glenrothes into compelling retail experiences, creating content and campaigns that feel native to the platform while still unmistakably Edrington.
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Editorial Features
Your Gin Style: Are You Quintessential or Experimental?
A dive into the cultural history of gin and the wide range of distinct styles and brands available today.
The Most American Cocktails to Sip on this 4th of July
Cue the fireworks. Grab your jigger and shaker and get ready to party like it’s 1776.
9 Delicious Celebrity Spirits To Try Now
The allure of sipping like a star has taken the spirits world by storm.